The rise of social media is not a normal step in marketing evolution. It’s revolutionary! We’ve never seen such an enormous upheaval in the marketing mix. Data being reported here and other jaw-dropping performance indicators are the new-normal.
Conversion rates for Facebook Fan pages are four times higher than for regular display ads for goodness sake! (Source: Campalyst Social Analytics, October 2011)
The conversation with data is one best spent listening. It’s telling us something important. Social is important because it works better than anything else we’ve got!
Our work revolves around content strategy and design. You connect with your consumers most effectively when you touch them with targeted words and images that create excitement and purpose, and when you form an experience that stokes their passion. This rules what we do. The consumer experience CAN be vastly improved.
Sources: eMarketer Daily October, 2011;
Syncapse Social Trac Report;
Web Business Facebook Demographics, 2011;
Constant Contact/Chadwick Bailey Consumer Pulse Study 2011
There is evidence to show the key value-add to social as a discrete medium is its ability to harness expressed and implied endorsement in simple, inexpensive ways. This is the elusive word-of-mouth that is critical to local marketing success.