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Most would agree that CRM is about loyalty. But few can express (furthermore act on) what loyalty really means to their business.

On my way home recently I had a craving for Popeyes Chicken – don’t ask. I knew there was one nearby, but didn’t have the exact address so I asked my iPhone to look it up.

This Week’s SoLo Notes: Facebook has a gift for you. Amazon helps brands open their own virtual stores. Instagram gets badged.

As we examined in last week’s blog, the development of a cross-platform communications infrastructure as the foundational strategy for the Obama ’12 campaign, and a corresponding organizational structure and culture to support that strategy was the basis for success at the polls. This is different from the traditional campaign model.

This Week’s SoLo Notes: Pinterest gets a little less personal. A little birdie likes pictures. Be here now, it’s all about local search. Retailers snub daily deals. We’re busy, and we like it.