Diageo was formed in 1997 from the merger of Guinness and Grand Metropolitan. Today it is the holding company for some of the most recognisable alcohol brands in the world, including Smirnoff (the world’s best-selling vodka), Johnnie Walker (the world’s best-selling scotch whisky), Baileys (the world’s best-selling liqueur) and Guinness (the world’s best-selling stout). It is also the exclusive international distributor of José Cuervo (the world’s best-selling tequila) and owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy. It sells its products in over 180 countries and has offices in 80 countries. With the size of its profile around the world Diageo takes it’s social responsibility very seriously. To that end Diageo wanted to ensure that they would responsibly support their customer base in social media and directed its social media marketing team to filter its followers by implementing a Twitter Age Gate. KPDi was contracted to design and develop the Twitter Age Gate, which is now deployed by 14 brands in multiple languages and territories.
The Twitter Age Gate for Captain Morgan’s Rum in Mexico
The Twitter Age Gate for Smirnoff’s Vodka in India
The Twitter Age Gate for Johnnie Walker in the USA