As an established brand of fitness and performance devices, MIO wanted to refocus its position by creating a new website and e-commerce experience for its customers. KPDi provided an all-encompassing solution that included strategy, usability testing, design, development and integration with online e-commerce by Shopify.
The result: a fresh, engaging design that showcases MIO’s product range.
KPDi’s strategy involved a detailed analysis of MIO’s customers and their individual needs. With it we gained a solid understanding of each user’s interactions, which allowed us to tailor the look and feel of the website in a way that provided a positive shopping experience. From product research, to checkout, the experience needed to be seamless, effortless and satisfying.
With user personas in mind, we created the information architecture and wireframes to illustrate the website structure and each of the different sections of the product catalog and the information pages. This provided a solid foundation and clear focus for the design and development teams.
KPDi took MIO’s fresh, modern design and integrated it with Shopify’s e-commerce platform. The result was a unified website and shopping cart experience that leveraged Shopify’s CMS capabilities and hosted e-commerce solution.
We also provided custom development, giving MIO’s website administrators the ability to easily manage the website content while maintaining total website uptime. Product information and stock levels could be adjusted at a moment’s notice and published immediately.
With a brand new user-friendly website , MIO was able to showcase their products to their growing customer base of weekend workout warriors, health conscious individuals, fitness experts and high performance athletes.
By leveraging a solid content management system and e-commerce platform, Mio was able to offer their products to a global marketplace and build on their reputation for superior customer service.