Sharing is the driving force behind the success of today’s major social networks.
Ease of sharing is what creates the network effect that can lead to viral distribution of information and entertainment.
So it makes sense to make it easy for your customer to share your content no matter where they are.
Are you making it easy for customers’ voices to be heard? Not just a Twitter account or a Facebook wall for customers to post Comments – that’s table stakes.
No, we’re wondering if you’re giving your email subscribers a chance to tell their friends about your upcoming sale or that hot new product coming out next week?
Adding a “Share With Your Network” (SWYN) link on every email gives your customers the opportunity to be truly “heard” in a way that actively promotes your business.
SWYN is where you can tap into the most powerful force in marketing. Referrals.
SWYN is a chance for your email subscribers to tell their friends what is important to them, with a few clicks of the mouse. Anecdotally, it has been said that sharing from email is on average the same as forwarding an email 10 times!
The SWYN links engage consumers differently than simple click-throughs because it becomes a public display of affection toward your brand, rather than the “one screen only” audience of a regular email click.
Moreover, when readers post personalized URLs to their networks you automatically learn who your best influencers are as that link gets click after click via the user’s social network. With this information a marketer can micro-target those email recipients who are the highest influencers and reward them accordingly.
Your fans love to share, and including SWYN links is your opportunity to learn what your customers are saying, and how loud their voice is.
Inserting “Share With Your Network” links in email is a simple way to encourage more engagement with your email program, and most email tools have this feature integrated into the platform.
With a few simple additions you can drive greater brand engagement from your emails and it costs you nothing to implement and everything to gain.
This post comes to us from guest blogger George Adamidis, Principal with Real Email. With more than twelve years of Email and Online Marketing Experience, George has watched the space grow in both size and sophistication. George has helped dozens of marketers grow their online revenue and increase customer engagement while reducing their costs, production timelines and unsubscribe / abandonment rates.