SEO seems to be the holy grail of website visibility, with portions of marketing budgets focussed on refining and measuring its results. But, what is often overlooked are link building techniques that complement SEO and the overall marketing objective. In a nutshell, think of link building as door-to-door sales.
You may not know it, but the quest for a more human search engine has begun. Until now, Google’s search results and rankings have been governed by the careful selection and placement of keywords within a website. This combination has meant night and day difference for a website’s visibility, a constant balancing act for SEO experts.