This Week’s SoLo Notes: Insightful info for marketing your local business. Mind-blowing social media stats. Why a virtual pin-board can help your business.
This Week’s SoLo Notes: How does a mayor and an all-night arts festival use social, locally? Doctors are getting their Twitter on. Why a picture is worth a thousand (marketing) words.
The KPDi SoLo Notes Week in Review recaps Social-Local news that matter to your brand. We hand-pick these articles in hopes that they’ll help you to promote your business through social media. Whether you’re a novice or a seasoned marketer, we want to inform, and inspire you through a successful social media strategy.
The tobacco, gaming and alcohol businesses face the challenge to ensure their marketing
content is willingly received by persons of a certain age. This isn’t just a compliance or privacy
issue; it’s an ethical one.
Sharing is the driving force behind the success of today’s major social networks.
Ease of sharing is what creates the network effect that can lead to viral distribution of information and entertainment.
Marketers are concerned with leveraging assets and media in complementary applications. However, in terms of combining email with social media, there is often an ease-of-access obstacle. If this obstacle was removed, the pairing of email and social could become 1 + 1 = 3.
You may not know it, but the quest for a more human search engine has begun. Until now, Google’s search results and rankings have been governed by the careful selection and placement of keywords within a website. This combination has meant night and day difference for a website’s visibility, a constant balancing act for SEO experts.