The KPDi SoLo Notes Week in Review recaps Social-Local news that matter to your brand. We hand-pick these articles in hopes that they’ll help you to promote your business through social media. Whether you’re a novice or a seasoned marketer, we want to inform, and inspire you through a successful social media strategy.
SEO seems to be the holy grail of website visibility, with portions of marketing budgets focussed on refining and measuring its results. But, what is often overlooked are link building techniques that complement SEO and the overall marketing objective. In a nutshell, think of link building as door-to-door sales.
Over the past three years, various brands and individuals in different cities across the world have convened to discuss social media. The purpose is to share ideas and insights into how social media is used with traditional marketing communications, and to establish standards and best practices to further promote understanding and encourage its use.