There was a time when your Facebook posts were seen by a majority of your followers, but recent changes have reduced your post visibility to about 30% of your audience* – if you’re lucky. It’s even worse according to Facebook, “[Brand] Pages reach about 16 percent of their fans on average.”
This Week in SoLo Notes: Facebook, to go. A research tool for greater success on Twitter.
This Week in SoLo Notes: Small biz is for the bird (tweet). Corporate blogging ROI; what do I get out of it? Bottlenose…not the dolpin, but just as cool
This Week in SoLo Notes: Twitter gets retrospective. If pics are worth a thousand words, how much are you willing to spend on ads? This week’s social marketing tool pick.
Marketers are finding an increasing need for social publishing platforms that can go across all channels and integrate with enterprise marketing software. As Social Media continues to prove its effectiveness, and mobile becomes more influential, and new automation platforms emerge, this need increases.
This Week in SoLo Notes: 20 reasons to get snap happy. Google wants you to be part of its community. ThinkUp for social analytics…think about it.
Most would agree that CRM is about loyalty. But few can express (furthermore act on) what loyalty really means to their business.
As we examined in last week’s blog, the development of a cross-platform communications infrastructure as the foundational strategy for the Obama ’12 campaign, and a corresponding organizational structure and culture to support that strategy was the basis for success at the polls. This is different from the traditional campaign model.
This Week’s SoLo Notes: Pinterest gets a little less personal. A little birdie likes pictures. Be here now, it’s all about local search. Retailers snub daily deals. We’re busy, and we like it.
This Week’s SoLo Notes: Small biz spends 6+ hours on social per week. A birdie tells us half a billion tweets are happening daily. Social won’t sell, but these three things will. Pachuco ModMex launches a new Facebook contest.